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商品編號： 9-893-005 出版日期： 1992/10/26 作者姓名： Bell, David E. 商品類別： Other 商品規格： 4p 再版日期： 1993/09/07 地域： United States 產業： Advertising industry;Retail trade;Pharmaceutical industry 個案年度： -
商品敘述：
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results are included. Useful for an introductory course on statistics, market research, or regression analysis.
涵蓋領域：
Market research;Intellectual property;Regression analysis;Advertising;Competitive strategy;Branding
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